I worked alongside Lori Kingsley to develop and create a brand identity for her reiki focused energy healing practice, Soul Be It. Lori works out of many studios and spaces, so it was important to her to create a brand to represent her style and offerings.

I focused on the idea of balance in its simplest form to create an identity that mirrors the feeling of an energy healing session. The main concept of balance is supported by a soft color palette, open typography, and calming imagery of the elements — earth, wind, fire, air, and spirit — which are all used by Lori during a reiki session.